Seo Service Package in Kolkata to get better ranking on search engine to improve your ROI
Digital Marketing has changed day by day over the past few years, but SEO is the only solution to enjoy massive traffic for your website. Google is sharing a more substantial portion of the search market other than Bing, yahoo. There are many benefits to a White Hat SEO Strategy to improve your online presence. You are following a few points to help you understand why SEO is vital for every business.
Increased Visitor for Your Website
Top positions rank may lead to significant traffic gains for your websites, the pages get a vast majority of the impressions clicks on the search engine. The relevant title tag, informative, and creating keyword are the most crucial part, which boosts increases web traffic by SEO. Having optimized tags and descriptions helps to grow the click through pace, which appears at the result page for top rankings.
Most of the time it is very difficult to measure the effectiveness of all your investment on how it actually benefits your business as both defining and quantifying some of the subjective parameters present a challenge. For example, how the cost incurred in the field of promotion or branding in marketing expenditures contributes to the sales figures is a complex relationship and hence difficult to measure. Digital Marketing & SEO function proves to be an effective tool in this aspect as SEO provides most trackable and quantifiable results, regardless of whether it is an e-commerce or non-e-commerce site. At Digipepz, we are able to track nearly every aspect of the effect of your marketing strategy, like website ranking, traffic, and conversions even at the minute demographic levels. Also the engagement metrics of the visitors of your website, E-commerce sites, the critical path of the completed sales process , including the detailed search route and the keywords used. Further, lead conversion values could be added to the non-E-commerce sites by the tools like ‘contact us’ “feedback comments” etc.
The top positions are shown in the search result ranking to improve the brand visibility of your website. This not only naturally increases the sufficient traffic to the website and the consequent actions but also increases the brand association with the keywords searched for. This additionally builds on the decisive trust factor of the brand, which effectively translates into higher conversion to sales. It has been found out in the studies that 90% of people do not go past the first few pages of the search results. Thus the higher position your page appears in the search engine
The SEO works in two ways parallelly with your website to make it increase its ranking. From a search engine perspective, it makes it more comfortable to crawl and hence more efficient to read, decipher and store the data and thus to increase the retrieving speed. The SEO activities required for this comprises redesigning site architecture and links to make pages within the website easier to find and navigate. This very process increases its ranking from a search engine point of view. Still, the other advantage of this is, it also makes it easier for users to find information on your website and hence more user satisfaction. This results in better feedback, higher engagement time and higher conversion rates, which in turn acts as an auto catalyst to improve site ranking.